What is the broad prospect of the e-cigarette market?

The current e-cigarette market is so hot. In view of the current market share and prospects of e-cigarettes, the editor will analyze here

    According to the "China Smoking Harm to Health Report 2020", there are more than 300 million smokers in my country, and another 740 million non-smokers suffer from the harm of second-hand smoke; the annual death toll due to smoking-related diseases exceeds 1 million. If the epidemic situation is not controlled, the annual death toll will exceed 3 million by 2050, which will become an unbearable burden for the people‘s health and social and economic development.

    The huge number of smokers in my country and the deep harm the people suffer from smoking have brought a huge potential market to the e-cigarette industry. Because e-cigarettes are a substitute for cigarettes, the users of e-cigarettes are this part of tobacco users, and the market for e-cigarettes is large enough.

    Secondly, because most e-cigarettes are promoted under the banner of "helping to quit smoking" and "easy to relieve addiction", many people who want to quit smoking but cannot bear to quit smoking will choose e-cigarettes.

    Finally, "fashionable and cool" e-cigarettes always attract many young people with various "titles". For elementary school students, the novel experience of e-cigarettes will undoubtedly enable them to obtain "show off" capital and gradually make themselves "different".

    From 2013 to 2018, the scale of my country‘s e-cigarette market has continued to grow, and the growth rate has always remained above 20%. With the continuous advancement of product technology and the widening of e-cigarette audiences, e-cigarette products are also emerging in endlessly, so that the market scale of my country‘s e-cigarette industry has always maintained rapid growth.

    In 2018, the scale of my country‘s e-cigarette market was approximately 4.98 billion yuan, a year-on-year increase of 24.12%. Among them, the closed vapour e-cigarette market is about 1.943 billion yuan, accounting for 39.02% of the total market size; the open vapour e-cigarette market is about 3.038 billion yuan, accounting for 60.98% of the total market size. It is estimated that the size of my country‘s e-cigarette market in 2019 will be about 9 billion yuan, and that in 2020, the size of my country‘s e-cigarette market will be about 13 billion yuan.

    From the perspective of the global e-cigarette market distribution, the development of e-cigarettes in my country is lagging behind, with the United States accounting for 43%, the United Kingdom accounting for 13%, Malaysia accounting for 21%, and China accounting for only 5%. An important reason for capital to enter this market.